Cinnamon is a key ingredient in our spice blend for Mocha Chip and Apple Spice. To deliver a rich and powerful taste without artificial flavoring shortcuts, we needed high quality and super aromatic cinnamon. After many rounds of taste testing, we selected an organic cinnamon from Indonesia that enhanced both flavors and met our requirements for ethical farming. On our journey to select the perfect cinamon, we were blown away by the massive differences in cultivation techniques and flavors in this one common household spice. 

Most of the world's coconut production comes from India and Southeast Asia. For obvious reasons, sourcing directly from farms in these countries is logistically quite complicated. So, we sought out to find a trusted partner in the US who sources from farms using organic soil and farmer health best practices.

Each Overnight Breakfast flavor is built on a foundation of three organic superfoods; hemp hearts, chia seeds, and gluten free rolled oats. Because organic gluten free oats are an important part of Overnight Breakfast, we knew we had to find a great supplier. We are thrilled to partner with Golden Prairie Oats.

We made Brave to keep you fueled and focused on the adventure ahead. When you eat Brave, you will be full 'till lunch. How are we so sure? We crafted Brave with intelligently balanced macro nutrients and a portion size fit for go-getters. We don't skimp and we don't compromise. 

Groceries are getting more expensive

It’s impossible to avoid the presence of inflation in our lives, especially at the grocery store. Food prices rose 6.3% in December 2021, the largest increase since 2008. There are a number of factors contributing to higher food prices including labor shortages, port congestion, and the increased cost of sea freight. A less well known but no less dramatic price increase is impacting chia seeds and oats. Two extreme weather events in different hemispheres conspired to cut the supply of chia seeds and oats. These events demonstrate the risk that climate change presents to our interconnected food supply.

Cold snap cuts chia seed harvest in half
At the end of June 2021, an unlikely cold spell throughout South America destroyed 50% of 2021’s chia seed harvest. Argentina, Paraguay, and Bolivia were among the hardest hit countries. Those countries happen to provide about 50% of the world's chia seed supply, so global chia seed prices have increased dramatically in response to less supply. Chia seeds, already an expensive and coveted product, are now even harder to get and prices have risen by over 90% compared to 2021.

Droughts hit oat harvests
Oat harvests throughout the US and Canada have also been affected by extreme weather events. The major oat growing regions in the midwest of the US and the Canadian Prairies of Eastern Saskatchewan, dealt with persistent droughts through 2021.

US oat production is down by over 35%, the lowest yield year since 1866. Limited supply and increased demand (mostly because of the global demand for oat based milks) mean prices are about 15% higher in 2022 than they were in 2021.

Brave is staying the same price for now
Brave is trying to hold our prices as they are now in the face of these changes. It’s an unsteady world out there and we want to continue to be your choice at breakfast and other times of the day. Please know that Brave and our suppliers are doing all we can to deliver you a premium product at a reasonable price.

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